An understanding of SEO for small business – SEO is short for search engine optimisation – and its benefits for small business is imperative to increase sales and focus your digital marketing. With Google by far the most popular search engine, optimising your website for the search engine giant’s organic–or non-paid–search results should be one of your chief priorities. This will increase visitors to your website, which can lead to more sales.
What exactly is SEO and how can it be incorporated into your site?
What is SEO?
SEO for small business is the practice of boosting both the quality and quantity of traffic to your website online through optimising your site for search engines. It’s about understanding what search terms people use in search engines to find your products or services and then optimising your site to take advantage of those terms. In doing so, your company will achieve a higher rank on the search engine.
Achieving a high rank will make your small business more visible online and therefore more likely to attract visitors and boost sales. To do this, your website needs to fulfil criteria set by Google’s algorithms. These “rank” the site (positively or negatively) depending on the quality of the SEO.
Why is SEO for Small Business so Important?
It may be difficult, if not impossible, as a small business to match the marketing budget of large companies. However, digital marketing, based on an excellent SEO for small business strategy, will pay dividends for small businesses if done correctly. Supported by regular social media posts, SEO is the cornerstone of good small business marketing.
What are the Elements of Good SEO?
SEO for small business services from professional SEO companies will incorporate all aspects of SEO to maximise your website’s search engine rankings. This will include understanding the SEO strategy of your competitors, working on your appropriate strategic response, driving customer engagement with a Google My Business account, then optimising your site incrementally over the long term for best results.
There are many elements of an effective SEO strategy. They include:
Having a Responsive Design
Ensure your customers can view your website on a smartphone as easily as a desktop or laptop. This includes fixing loading speed issues, making text readable and making the site easily navigable.
People use search terms to find websites on search engines. Your website should be optimised through web content and blog posts for the right keywords, ones that are not overused by similar businesses. Keyword research is paramount. Once selected, add these keywords to your content and your regular blog posts so customers will find you online more easily. The small business owner should commit to a long-term keyword strategy for best SEO results.
Keep your page copy simple and clear. Always double-check for spelling and grammatical errors before publishing. Your selected keywords should never be overused (no more than two percent of the copy) as Google will read this as keyword stuffing and views it as detrimental for readers. Google evaluates relevance, context and the user experience and ranks accordingly.
Also, make sure image tags, filenames and titles are correct and descriptive. Google crawlers rely on these to “read” the information.
A key part of effective SEO is to have backlinks from other sites. This creates authority and promotes your page with Google. The more quality backlinks, the higher the search engine ranking. A long-term plan to increase backlinks by creating high-value blog posts and content for other sites to link to is important to your SEO success.
This is what will appear in the search engine with the name and URL of your website. SEO packages will include the correct meta description which is short, yet informative, for people browsing their search engines.
Prioritising an SEO strategy that is effective and ongoing allows you to outrank your competitors, big or small, giving you the edge in the market for your products and services. Working with a reputable SEO services company is your first step to achieving these goals.