Most people visiting your site are likely to find you via their smartphone. According to Google statistics, smartphone traffic has for several years outnumbered traffic from desktop computers. Optimising your business website to be mobile-friendly is therefore vital to reach potential customers across all devices.
Responsive design is critical when optimising your website so that it is mobile-friendly. This kind of design will readjust to fit the screen size. Not only does this make reading the text easier, but it also makes the site simpler to navigate, improving the user experience and building trust in your product or service.
With consumers increasingly using smartphones to search and shop, it makes sense to have a mobile-friendly web design to attract traffic and convert leads.
Optimising your website for mobile users also has several other benefits for your business.
A Mobile-Friendly Site Will Increase Sales
Making a mobile user’s experience easy increases the likelihood of sales. The customer should be able to effortlessly view your company’s site on a small screen, and then navigate to any part of the site on any device. Responsive design for smartphone use reduces the need for the user to shrink or expand the screen, achieving a more seamless experience.
Improving the User Experience
Responsive design for mobile users will help people connect with you, improve search engine rankings and make the user experience more friendly and accessible. This will encourage customer confidence and lead to higher rates of conversion. For example, a mobile-friendly website should always have a fast loading time. People will move on if the one they are viewing takes too long to download.
However, some of the graphics that appear in the desktop version of the website may slow down the smaller screen of a mobile phone and should, therefore, be removed from the mobile version.
Another way to improve visibility is to move the menu off-screen. These changes will encourage customers to navigate through the website in more depth.
A website should be fast and flexible, making the user experience more satisfying.
Boost Your Search Engine Ranking
Google has backed the mobile revolution. Its algorithms — essential in ranking sites on its search engine — have indexed mobile sites since March 2018. Ninety-five percent of Australian search engine users go to Google first to search queries according to Internet analysis site roi.com.au.
Google has confirmed that mobile responsiveness is a ranking factor.
Therefore optimising websites with SEO is a priority to appear as close to the top of the Google rankings as possible. The higher the search engine rankings, the more likely people will click through to your site. Google identifies if a website is mobile-friendly, which plays an important role in SEO. If so, it will favour them in search engine rankings.
Optimising Your Website for Mobile Devices is Cost-Effective
Once you’ve identified the need for mobile-friendly design, one option is to build a separate web page for smartphones. However, a more cost-effective alternative is to make your existing web design more suited to small screens. Incorporating this design into your existing website will cost less than building two separate sites.
Understanding whether your website is mobile-friendly is as easy as entering the URL into Google’s mobile-friendly test tool. It will outline the issues with your site for smartphones and suggest what steps you need
to take to remedy this.
Using responsive design will improve the user experience, making your site more visible online to smartphone users and improving the likelihood of sales. It will mean users will be more likely to use your website rather than navigate away to a potential competitor with a better interface and design.